Following the league meetings, William Braddock would finally reveal the brand for his new team: The Pittsburgh Blacksmiths.
The name was selected for two main reasons: to appeal to the established Hammers fan base with a steelwork related name that shows that the team is still the team for the fans, as well as appealing to the steelwork industry of which the team's main financial partner of Marshall Steelworks resides. There is also a sense from some fans and people in the NAAF, that the name takes a shot at the Hammers, being that a blacksmith uses a hammer to forge weapons. It’s almost like the team is using the Hammers to forge a new path in the NAAF.
As for the look of the team, they would look to maintain the classic black design that the Hammers typically use, but refreshing it with a fiery orange colour to represent burning metal.
The logo is an anvil, the classic workstation for a blacksmith with a “P” symbol within a square that is heat pressed/branded into the side of the anvil. The alternate logo is simply the “P” symbol on its own, which will appear on the helmet, and then the wordmark which is to be in the same style as the heat-pressed symbol.
The uniforms certainly took on a unique design with a classic style black helmet with orange stripes and the “P” logo on the side. Then a black jersey with stencil number font, however, the unique design is the heat-pressed square that surrounds the numbers acting as the only striping on the jersey. White pants with an orange and black stripe and then black socks with orange stripes round out the jersey. The road simply makes the jersey white with the inside of the number patches being black instead of also being white.
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